"Blood" Rebrand
This project showcases the rebranding of my old acronym – from logo design to the overall visual identity.
Context
The challenge
The aim of the project was to rebrand Blood’s existing brand identity. The existing logo and visual language were to be modernised without compromising the brand’s recognisability. In addition to the new logo, the project involved developing a consistent corporate design for both print and digital applications.
Idea & delivery
Idea & delivery
The focus was on developing a clear, minimalist logo. This resulted in a simple design language, a restrained colour palette and a consistent design system. The new design was then applied to stationery, print media and other brand applications to ensure a consistent brand identity.
Result
The result
The rebranding creates a distinctive and professional brand identity with high recognition value. Creating a modern, consistent brand image.
